Operator-led advisory for MSPs & cloud providers
I built and ran MSPs before I advised them, so you get an operator’s answers, not a consultant’s framework. I help providers fix the platform that’s slowing them down, pass the security audits clients now insist on, and price their work to actually make money.
The challenge
Most providers I meet are strong on one, coping on the second, and quietly losing ground on the third. The Scale Audit finds out which, then we fix them in the right order.
Legacy multi-tenant platforms, mounting technical debt and a cloud bill that keeps climbing. Modernising feels too risky to attempt, so it never happens.
Clients now expect Cyber Essentials, ISO 27001 and evidence, and you are expected to hold the accreditations yourself before you can win the work.
Margins compress and competitors undercut. Strong engineering stays trapped in undifferentiated break-fix, never packaged into something you can actually sell.
The founder
Most people advising MSPs have never carried a pager or signed off a payroll. I have. I spent years building and running the operation before I started advising on it.
That’s the whole point of NMC. Most commercial advisors can’t read your architecture, and most cloud architects can’t read your P&L. I do both, because when you own the business you don’t get to pick one. Expect straight answers and a plan you can actually run on Monday morning.
The advice comes from running the business, not reading about it.
No theory. Just what worked when it was my name on the line.
How I help
One framework, three levers. Every engagement begins by scoring you across all three, then goes deep where it moves the needle most.
Turn a fragile, expensive stack into one that scales, and sells.
Meet the standards your clients demand, then sell them on.
Package technical capability into services with real margin.
Working together
No open-ended retainers you can’t measure. A clear ladder, you only climb it when the last step has paid off.
A two-minute, self-scored diagnostic across Platform, Protection and Profit, with an instant action plan you keep either way.
One problem, one price, one deliverable: a platform review, a CE readiness pack, a pricing overhaul.
Senior technical and commercial leadership on tap, without a full-time hire.
A strategic call plus on-call access, for owners who want a trusted sounding board.
Proof
NMC is a new practice built on years of in-house work. Below is a representative engagement, clearly labelled as illustrative, real, named case studies replace it as clients agree to be featured.
A hosting provider’s strongest technical asset was buried in a confusing, unpriced offer. A four-week Profit sprint restructured it into three clear tiers, each with a defined margin and a plain-English proposition.
I’ll tell you what to fix, what it will cost, and what I would leave well alone. Then you decide.
Insight
Practical breakdowns for the people actually running the business. Three cornerstone pieces to publish first, one per lever.
Where the spend actually leaks, and the five checks that claw the margin back.
What assessors really look for, and how to pass first time, for you and your clients.
Moving from break-fix hours to packaged, tiered services buyers understand.
The first step